#AllOurThanks
Real-time Superbowl Ad crowdsourcing gratitude

Verizon’s sponsorship of the Super Bowl included an interactive campaign to highlight its long-standing history of commitment to first responders. Entering the third quarter, Verizon aired its spot that shared the stories of first responders reuniting with the people they rescued, directing viewers to a landing page to share their personal stories of gratitude, which populated a real-time mosaic on site.