Score the iPhone

Score the iPhone
AR-based music-mixing game promoting the new iPhone.

To promote the launch of the new iPhone with free Apple Music on Verizon, we gave people an exciting new way to interact with sound and space. Working with SnapChat, we designed the world’s first music mixer in augmented reality. Player found and mixed music from over 40 genres on a virtual scavenger hunt. The best mixes won their creators a new iPhone.

The game was the brand’s most successful digital activation ever, with over 1,000,000 players and resulted in over 70,000 pre-orders of the new iPhone on Verizon.