Your pet. Our Passion.
Purina PSAs starring their most loyal consumers

Purina’s safety and quality information is so complex that it’s hard to digest. With the pet food market becoming oversaturated with competition, they needed a way to communicate how their product has stood the test of time by remaining dedicated to the health and wellness of pets everywhere. So who better to deliver such a complicated message than an obsessive “Director of Safety & Quality Assurance?”